On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI welcomes Chandar Pattabhiram, Chief Marketing Officer at Coupa Software.

With so much attention on Product-Market fit, many startups forget about Go-to-Market fit which is crucial for long term sustainable growth.

Chandar discusses how to drive what he calls “speedboat marketing,” sharing strategies and hard-earned lessons from 25 years of scaling companies.


Specifically, Chandar dives into:

4:11 - Why so many startups fail at "go to market fit"

6:39 - What is speedboat marketing?

9:08 - Key elements of speedboat marketing that companies can use to drive growth

10:58 - What is a flywheel?

15:40 - Educating the market before it exists

20:00 - Turning content into customer acquisition

23:39 - How to leverage allbound marketing

27:08 - How to turn your customers into advocates

31:36 - What you need to turn your startup into a megabrand

37:08 - How to build a great, infectious culture

41:10 - Best practices for communication

46:30 - Key roles and skills needed when you're building a new marketing team

51:43 - When is the right time to bring on a CMO

56:45 - Chandar's favorite movie stars and lessons he learned from them

58:46 - Coupa Software's tech stack


Learn more at https://tractionconf.io

Connect with Chandar Pattabhiram: https://www.linkedin.com/in/chandarp/

Learn more about Coupa Software at https://www.coupa.com/



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