How To Scale a Startup Into a Megabrand Using Speedboat Marketing with Chandar Pattabhiram, Coupa Software

On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI welcomes Chandar Pattabhiram, Chief Marketing Officer at Coupa Software.

With so much attention on Product-Market fit, many startups forget about Go-to-Market fit which is crucial for long term sustainable growth.

Chandar discusses how to drive what he calls “speedboat marketing,” sharing strategies and hard-earned lessons from 25 years of scaling companies.


Specifically, Chandar dives into:

4:11 - Why so many startups fail at "go to market fit"

6:39 - What is speedboat marketing?

9:08 - Key elements of speedboat marketing that companies can use to drive growth

10:58 - What is a flywheel?

15:40 - Educating the market before it exists

20:00 - Turning content into customer acquisition

23:39 - How to leverage allbound marketing

27:08 - How to turn your customers into advocates

31:36 - What you need to turn your startup into a megabrand

37:08 - How to build a great, infectious culture

41:10 - Best practices for communication

46:30 - Key roles and skills needed when you're building a new marketing team

51:43 - When is the right time to bring on a CMO

56:45 - Chandar's favorite movie stars and lessons he learned from them

58:46 - Coupa Software's tech stack


Learn more at https://tractionconf.io

Connect with Chandar Pattabhiram: https://www.linkedin.com/in/chandarp/

Learn more about Coupa Software at https://www.coupa.com/



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Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca 

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