“HR Heretics” | How CPOs, CHROs, Founders, and Boards Build High Performing Companies Why Giving Stock to Everyone Is Harder Than It Sound
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Nov 18, 2025 Nolan and Kelli dive into the complex debate over equity compensation. They discuss whether stock options should be given to all employees or just senior roles. The moral case for broad ownership is weighed against investor concerns about dilution. The pair also explore the challenges of educating employees on equity and the complications of adjusting for cost-of-labor differences geographically. They highlight the need for clear communication and the importance of defining a company's equity strategy.
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Set Equity Ethos With Leadership
- Decide your equity ethos with your CEO before designing grants.
- Expect investor pushback because equity issuance dilutes returns.
Investor Conversation That Changed Thinking
- Nolan describes a pivotal conversation with a top investor about employee refreshes.
- That talk changed how he thought about stakeholders and equity consequences.
Equity's Behavioral Impact Depends On Understanding
- Employees in some geographies won't instinctively value equity.
- Without understanding, equity won't shift daily decision horizons as intended.