Startups in multifamily, listen up! Landing a “big fish” sounds great, but is it really the best strategy?Inspired by Matt Knight’s Vertical newsletter, today’s insight is about targeting the Goldilocks Zone—companies that are big enough to have a tech budget but small enough to say yes or no quickly.Too often, startups waste time, money, and energy chasing massive property management firms, only to get lost in bureaucracy or internal tech teams that don’t need outside solutions. Instead, go after the clients that can move fast and give you clear, actionable feedback.Where’s your focus? Chasing whales or reeling in smart wins?👉 If you’re passionate about multifamily, PropTech, and leadership, LIKE this video and SUBSCRIBE for more insights!
Multifamily Collective Podcast