[Top Agency Series] B2B Marketing and Lead Conversion in Supply Chain With Kara Brown

Kara Brown is the Founder and CEO of LeadCoverage, a B2B marketing firm specializing in lead generation in the supply chain space. She has an impressive marketing background and was one of the early employees at Echo Global Logistics. Under her contribution, Echo exhibited rapid growth, leading to its successful public listing in 2009.

Beyond her work at LeadCoverage, Kara continues to make career strides, demonstrating her communications prowess while managing a significant crisis at a Nashville-based supply chain management company. In her move to Atlanta in 2016, she fostered business growth and played an instrumental role in cultivating the city's female entrepreneurs. She also co-founded CloseHer, an initiative aimed at establishing a supportive community for women in sales.

In this episode…

Navigating the world of B2B marketing and lead generation in the supply chain market requires a deep understanding of client needs, innovative strategies, and effective follow-up techniques. Kara Brown, a seasoned marketing professional and the Founder and CEO of LeadCoverage, has demonstrated unrivaled expertise in these areas as she helps clients boost their marketing ROI, secure valuable leads, and drive business growth.

So what does it take to thrive in the challenging and competitive landscape of B2B marketing in the supply chain sector? According to Kara, the key lies in crafting targeted public relations, developing a data-driven demand generation strategy, and ensuring timely follow-ups with leads. This approach not only helps businesses improve lead conversion rates but also enables them to maintain a strong and consistent brand presence in the market.

Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz, featuring Kara Brown, Founder and CEO of LeadCoverage, a B2B public relations and demand generation agency specializing in the logistics and supply chain space. Kara shares her insights on the importance of effective cold outreach, maximizing trade show and webinar success, and leveraging account-based marketing to improve lead generation and conversions in the supply chain industry.