Revisiting The 5 Biggest Mistakes Coaches Make When Starting a Coaching Business

[00:01] The Costly Learning Curve
Ryan and Brook reflect on mistakes they wish they could have avoided when launching their coaching businesses—and how you can shortcut the process to success.

[01:34] Mistake #1: Getting Ready to Get Ready
Perfectionism kills momentum. If you’re stuck in “preparing” mode—chasing certifications, tweaking your program endlessly, or waiting for the right moment—it’s time to launch.

[08:15] Don’t Build Your Program Before You Sell It
A hard truth: Many coaches spend months building a program only to realize no one buys it. Sell first, then build. Ryan and Brook explain why testing the market before you create is key.

[14:06] Mistake #2: Building Your Business Around a Tactic
One marketing trick won’t build a sustainable business. Whether it’s referrals, Facebook ads, or a trending strategy, you need a real business—not a one-trick marketing play.

[28:28] Mistake #3: Pricing Yourself into the Ground (or Out of the Market)
Underpricing leads to burnout, overpricing without proof sinks sales, and putting your rates on your website is a conversion killer. Learn how to price based on value, not just sessions.

[43:04] Mistake #4: Winging It with Sales
If you don’t have a structured sales process, you’re losing clients who should be working with you. Ryan and Brook break down why sales isn’t about “convincing”—it’s about guiding.

[50:37] Mistake #5: Thinking Like a Coach, Not a Business Owner
You’re not just a coach—you’re an entrepreneur. The fastest-growing coaching businesses don’t just focus on their craft; they master marketing, sales, systems, and leadership.