Contrarian Content Marketing with SparkToro’s Amanda Natividad

00:30: How Amanda built Fitbit’s B2B marketing strategy

2:27: Why putting effort in tools pays off, Fitbit’s “Challenge Idea Generator”

5:40: Amanda’s lessons and strategies as Head of Marketing at Growth Machine: SEO & Content Agency

8:48: How to build a successful podcast

10:48: “Influence the influencer strategy,” approaching guests that have a strong following (and get noticed)

12:49: Integrating personal branding with your company

13:28: What are the best KPIs for building inbound marketing and user acquisition?

15:09: Give users evergreen resources, SparkToro’s virtual event series, “Office Hours”

17:59: Understanding your audience

19:31: The benefits to implementing a contrarian content marketing strategy

20:29: How to expand your content to multiple platforms and formats

22:28: Learn from the “recap strategy,” solving your own problems first

22:49: How to leverage agencies to use your tool

24:55: The #1 converting piece of content for SparkToro, “Fake Follower Audit”

26:01: Learn more from Amanda after this podcast