In this episode, Ryan and Jon continue experimenting with a "mailbag" format, where they answer questions that were submitted directly by Drive & Convert listeners. The conversation covers a wide range of topics, which makes it the perfect listen for a dog walk, office commute, or spin bike session.
Listen to the full episode if you want to learn:
- How to allocated paid acquisition spending across channels
- Whether to sell pre-selected bundles or allow customers to build their own
- How to improve discoverability with a large product catalog
- Whether you should race to take advantage of emerging ad channels
- How virtual/augmented reality may impact ecommerce behaviors
If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow.
Drive and Convert