The Best Ever CRE Show JF3830: Cultivating Excellence Through Vertical Integration, Resident-Focused Management, & Multi-Generational Family Succession Planning ft. Arleen Garza
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Feb 28, 2025 Arleen Garza, founder of REEP Equity, shares her journey of managing over 4,400 multifamily units across Texas. She emphasizes the power of vertical integration for improved control and resident satisfaction. Arleen discusses cultivating a positive company culture through experienced leadership and the importance of long-term family succession planning. The conversation also touches on strategies for navigating the multifamily investment landscape and the rise of Build to Rent communities, highlighting their role in providing affordable housing.
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In-House Management
- Consider bringing property management in-house for better control and resident satisfaction.
- Arleen Garza found third-party management frustrating and ultimately transitioned to self-management.
Pool Furniture Expense
- Arleen Garza once found a $6,500 expense for pool furniture that belonged to a different property.
- This incident highlighted the lack of control and oversight with third-party management.
Starting a Management Company
- When starting a property management company, prioritize hiring a regional manager and an accountant.
- Plan your organizational chart for future growth and hire experienced leaders from larger organizations.