07: Why is Marketing an Investment?- Lisa Nickerson

Lisa Nickerson is the CEO & Founder of Nickerson, an international, award-winning, full-service branding, marketing, PR, and communications agency with offices in Boston, New York, Los Angeles, and Miami. Lisa also serves as the CMO and CRO of Infinityy, an online platform transforming real estate decision-making into a collaborative online experience.

Lisa was recognized as a 2022 GlobeSt Real Estate Forum Woman of Influence in the Marketing/Communications Professional category, an honor given to the most influential women in real estate marketing. Additionally, Lisa was recognized by Bisnow in 2018 as a “Boston Power Woman” and was also awarded the 2016 PRISM for Marketing Professional of the Year. Lisa and the Nickerson team were the 2019 PR Daily ‘Winner’ and 2020 PR Week ‘Finalist’ for Crisis Communications/Reputation Management.

Nickerson is a sought-after speaker and moderator, a devotee of professional and community service, and a champion of women’s leadership initiatives. She is an active member of Urban Land Institute (ULI) and ULI|Boston|New England’s Advisory Board, Chair of ULI New England’s Technology Council, Co-Chair and Communications Chair of ULI Women’s Leadership Initiative Council 2019-2021, Board Member & Founder’s Circle Chair of the Greater Boston Arts & Business Council, Host Committee Member and upcoming Board Member of Cristo Rey Boston High School, former Board Member & VP of Sponsorship of Boston Women in Media & Entertainment 2016-2020, and a former Board Member of SIOR|New England Chapter 2013-2017.

Nickerson has been a board member and development chair of Housing Families Inc. since 2006 and has been a member of the Joshua Frase Foundation (JFF) since 1997, and a Board Member and Vice President of JFF since 2019.

In partnership with her daughter, Catherine McGonagle, Nickerson is the Co-Founder and Advisor of STEMS Flower Farm, LLC, a flower farming venture and content producer teaching high school and college students the power of entrepreneurship.

A proud graduate of Boston College, Nickerson resides in Wayland, MA with her soon-to-be husband, Bob Cramer. A five-time runner of the Boston Marathon, aspiring triathlete, and avid gardener, Nickerson revels in keeping a “rhythm” in her life that brings her great pleasure while also feeding her curiosity and desire for achieving all that is possible.

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