Marketing Trends The Death of Cookies and How Marketers are Responding
Scott Howe, the CEO of LiveRamp Holdings, is a marketing savant. Scott remembers great campaigns from his childhood, but one, in particular, has always stuck with him: the Staples’ easy button. The clever campaign made Scott long for an easy-button-like functionality when it came to aggregating data, which he believes is the key to success in the marketing industry. On Marketing Trends, Scott discusses exactly what he means by that, and he explains his passion for the industry and why the loss of cookies is a chance for marketers to reinvent the wheel.
3 Takeaways:
- Data is the fuel that is driving marketing departments
- Depreciation of cookies is changing how websites are built and how messages are delivered to consumers
- The best marketers tell a cohesive story across all channels
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