On the road in south Wales: why is Reform UK on the rise?
Feb 27, 2025
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Will Hayward, a freelance journalist specializing in Welsh politics, sheds light on the surprising rise of Reform UK in traditional Labour strongholds of South Wales. The discussion dives into voter disillusionment with public services and how the pandemic reshaped political priorities. Hayward highlights the strategic appeal of Reform UK by connecting with local identities while avoiding anti-devolution rhetoric. He also explores the influence of youth engagement through platforms like TikTok and local economic struggles shaping sentiments for change.
Disillusionment with traditional Labour governance in South Wales is prompting voters to seek alternatives like Reform UK due to unmet needs.
The rise of Reform UK is influenced by youth engagement on platforms like TikTok, reshaping political discourse and voter perceptions.
Deep dives
Political Disillusionment in South Wales
Many voters in South Wales are expressing disillusionment with longstanding political norms, particularly with the Labour Party, which has held power since the start of devolution. There is a growing sentiment that the region is feeling overlooked and neglected, leading some voters to reconsider their political choices. This shift is evident as some individuals regret their previous support for Labour and are open to exploring alternatives like Reform UK. The dissatisfaction stems from a combination of local issues, including high deprivation rates and frustrations with public services like healthcare and education.
Rise of Right-Wing Populism
Right-wing populism, exemplified by Reform UK and its leader Nigel Farage, is gaining traction in South Wales as global political dynamics shift. The popularity of figures like Trump is seen as influencing local sentiments, with some citizens expressing support for Farage based on his straightforward communication style and public persona. Observations indicate that many voters view Reform UK's candidacy as a viable alternative amidst their dissatisfaction with the current Labour government's performance. This global trend reflects a local desire for change, despite widespread apprehensions about the implications of such a shift.
Local Concerns Drive Political Identity
In post-industrial South Wales, local socioeconomic issues are driving the emerging political identity, with deep-seated frustrations evident among residents. The struggles related to employment, public services, and community infrastructure have created a fertile ground for parties like Reform UK to appeal to voters. Many feel abandoned by traditional parties, expressing that Labour has not addressed their needs effectively, prompting a search for alternative representation. This prevailing sentiment is exacerbated by severe economic challenges, including child poverty and the rising cost of living, further fueling the discourse for political change.
Youth Engagement and Social Media Influence
The engagement of the youth demographic through platforms like TikTok is transforming political discourse in South Wales, with many young people showing interest in Reform UK. Farage’s presence in digital spaces cultivates a relatable political image that resonates with younger voters, who appreciate the candor and humor in his messaging. Interviews reveal that while half of the youth view Farage critically, others are influenced by his entertaining content that makes politics seem accessible. However, this also raises concerns about the normalization of extreme political rhetoric and the increasing polarization in young voters' attitudes toward critical social issues like immigration.
This week, Politics Weekly UK is on the road in south-east Wales, hearing from those in traditional Labour heartlands. But with people increasingly frustrated that public services are crumbling and that nothing seems to change, Nigel Farage’s party fancies its chances at next year’s Senedd elections. John Harris asks why Reform UK is on the rise in Wales and what it tells us about the future of British politics. Help support our independent journalism at theguardian.com/politicspod
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