On the road in south Wales: why is Reform UK on the rise?

Will Hayward, a freelance journalist specializing in Welsh politics, sheds light on the surprising rise of Reform UK in traditional Labour strongholds of South Wales. The discussion dives into voter disillusionment with public services and how the pandemic reshaped political priorities. Hayward highlights the strategic appeal of Reform UK by connecting with local identities while avoiding anti-devolution rhetoric. He also explores the influence of youth engagement through platforms like TikTok and local economic struggles shaping sentiments for change.