EP29: eCommerce SaaS Hot or Not — What’s Thriving and What’s Dying in 2025

Jan 9, 2025

The hosts delve into the effectiveness of loyalty programs, questioning whether they truly build customer loyalty. They explore AI's transformative role in subscription billing and marketing automation, while also discussing the rising trend of video reviews among younger consumers. The challenges faced by eCommerce SaaS, including market saturation and the need for authenticity, are examined. They balance the potential of AI tools with current limitations, emphasizing the future impact on payments, inventory management, and customer service.

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ANECDOTE

Zins Loyalty Program

Brian McDonald buys Zins daily but was unaware of their loyalty program.
He argues that true loyalty comes from product quality and emotional connection, not incentives.

ANECDOTE

Diapers and Travel Rewards

John Roman's wife actively uses diaper reward programs, demonstrating varying engagement.
He expresses strong loyalty to brands like American Express and Delta, influenced by their reward systems.

INSIGHT

Verticalized Loyalty

Jimmy Kim believes loyalty programs are important but not a hot SaaS space.
He argues AI can easily replace generic loyalty systems, necessitating verticalized solutions for specific industries.

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