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EP29: eCommerce SaaS Hot or Not — What’s Thriving and What’s Dying in 2025

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Navigating Email and Loyalty Programs

This chapter explores the effectiveness of email marketing tools versus subscription models, highlighting the potential of AI without overshadowing traditional methods. The discussion also covers the complexities of loyalty programs, emphasizing the importance of emotional connections over mere rewards, and considers the impact of AI on their future viability.

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