Sumantra Barooah, an auto expert with extensive knowledge of the electric vehicle sector, and Manu P Toms, focused on electric mobility's implications, dive into Ola Electric's upcoming IPO. They discuss how the IPO aims to raise 6100 crore rupees amid market excitement and concerns over rising losses. The duo examines Ola's operational strategies for product quality, after-sales support, and the competitive landscape as traditional manufacturers enter the electric scooter market, shedding light on the challenges and opportunities ahead for investors.
Ola Electric aims to raise 6100 crore rupees through its IPO to fund R&D and build a gigafactory for electric vehicles.
Despite being a market leader, Ola Electric faces challenges with product quality and financial stability that could impact investor confidence.
Deep dives
Ola Electric's Ambitious IPO Plans
Ola Electric aims to raise 6100 crore rupees through its initial public offering, combining fresh shares and an offer for sale. This fundraising endeavor is crucial as it will primarily fund research and development, along with the construction of a gigafactory for electric vehicles. Despite a booming market for electric two-wheelers, Ola has faced growing financial losses, with losses reaching 1584 crore rupees in FY24. The company sold over 329,000 electric vehicles during this period, highlighting its position as a market leader even amidst concerns about its financial stability.
Challenges with Product Quality and Customer Trust
Ola Electric's challenges include significant issues with product quality and after-sales service that have impacted customer trust. Successful market performance will require the company to maintain high standards in these areas, particularly in light of past incidents that raised safety concerns with their products. With new battery safety standards in place, Ola Electric is expected to enhance product reliability, which is essential for reassuring customers about the electric vehicle technology. Demonstrating consistent quality in products and customer support will be vital for Ola to strengthen its brand reputation in a competitive market.
Competitive Landscape and Financial Outlook
Ola Electric operates in a rapidly evolving market where established automotive companies are also entering the electric two-wheeler segment. As competition intensifies, traditional manufacturers like Bajaj Auto and TVS are quickly increasing their market share, potentially challenging Ola's leading position. On the financial side, Ola's EBITDA margins remain negative, indicating ongoing losses, although the situation is somewhat improving compared to previous years. Predicting when Ola will achieve profitability remains uncertain, but their significant market presence signals potential for future growth amid competitive pressures.
The highly anticipated IPO of Ola Electric Mobility is set to open for subscription on August 2nd. Backed by Softbank, Ola Electric is India’s leading electric two-wheeler manufacturer, and this IPO marks a significant milestone in the country’s EV revolution. But there are concerns: losses, cash burn and previous incidents with its products.. Listen in as host Anirban Chowdhury talks with ET’s auto experts Sumantra Barooah and Manu P Toms, unpacking what this means for investors and India’s electric vehicle two-wheeler market.
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