Scaling DevTools Karan Vaidya, founder of Composio: MCP use cases & Elon retweets
Sep 12, 2025
Karan Vaidya, founder of Composio, discusses the explosive growth of his AI integration platform, connecting tools like Slack and Notion. He reveals how smart marketing and key AI tool releases have propelled user numbers to 100,000 in just six months. Karan shares insights on their social media strategy, including a notable retweet from Elon Musk that amplified their visibility. He also delves into the innovation process for developing new features and the integral role of community feedback in shaping their success.
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Launch Demo Sparked Viral Growth
- Composio launched an MCP product in March and posted demos showing integrations like Cursor to Gmail and Notion.
- That launch post and demos attracted huge attention and helped drive viral growth.
Riding Model Launches For Attention
- Composio consistently posted timely demos when major models released, getting big social traction.
- Elon Musk retweeting one demo caused roughly a 100% spike in sign-ups that day.
Ship Timely, High-Value Examples
- Move quickly to create high-quality examples when new models or features launch.
- Publish demos and content early to capture developer attention and social momentum.