JUST Branding S06.EP19 - Make Your Brand Famous with Dan Cushing and Diego Borgo
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Nov 20, 2025 In this engaging conversation, Dan Cushing and Diego Borgo, co-founders of Thumbcorp, delve into what it means to achieve brand fame in the blockchain and Web3 landscapes. With backgrounds at Levi’s and adidas, they share insights on how to translate complex technologies into relatable narratives. They discuss the importance of distinguishing hype from lasting fame and offer practical tips for founders, including the need for clear promises and honest storytelling. Join them as they explore what makes a brand truly stand out in today's tech-driven world!
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Be Your Business's Grasping Thumb
- Build a brand that acts as the company's “thumb”: an enabler that helps people grasp opportunities.
- Embrace absurdity and distinctiveness to cut through noise and get noticed.
Web3 Is Ownership Layer Plus New Infrastructure
- Web3 adds an ownership layer to the web using blockchain and digital wallets for transactions and identity.
- It's immature but persistent, evolving from Bitcoin to apps that enable verified, immutable ownership.
Bubble Mindshare vs Mainstream Value
- Native Web3 branding focuses on mindshare and community chatter inside the bubble rather than mainstream value.
- The real opportunity is translating utility into language that non-crypto audiences understand.