How Marketing Can Help Sales in 2021

[00:25] Today’s topic: How Marketing Can Help Sales in 2021.

[00:30] Marketing and sales should help, rather than clash with, each other.

[00:55] Why setting moonshot goals does not work for most teams.

[01:35] The importance of having sane sales quotas and goals in 2021.

[01:58] How the marketing team can help sales look at things like a funnel.

[02:35] Schedule sales calls; benefits and how to do it.

[03:25] Tools for lead-scoring, like Madkudu and Breadcrumbs.io.

[03:40] Marketing can get the messaging out there to sync with the sales team.

[04:39] Figure out how you can streamline and automate the sales team’s work.

[04:46] The importance of alignment meetings between marketing and sales teams.

[05:27] That’s it for today!

[05:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

How Marketing Can Help Sales in 2021 | Ep. #1589