In this episode, online course creation expert Marisa Murgatroyd reveals her proven strategies for crafting highly engaging and profitable online courses. Discover how to avoid the pitfalls of boring courses and instead design transformative learning experiences that keep students hooked. Marisa shares her signature Experience Formula, which blends adult learning psychology, customer-centric design, and persuasive marketing to create courses with completion rates upwards of 90%. If you're looking to create an irresistible online course that delivers real results for your students, this episode is a must-listen.
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🎙️Guest’s Bio
Marisa Murgatroyd is the founder of Live Your Message, where she's helped over 16,000 students build profitable online courses using her signature Experience Formula. A highly sought-after online course expert, Marisa has worked with industry leaders like Mary Morrissey, JJ Virgin, and John Assaraf. With a multi-million dollar business and extensive experience speaking on stages worldwide, Marisa brings a wealth of knowledge on creating engaging, transformative online learning experiences. Her unique approach blends adult learning psychology, customer-centric design, and persuasive marketing to help entrepreneurs craft irresistible online courses with completion rates upwards of 90%.
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👂Listen out for:
- Learn the 3 approaches to online course creation and which one works best
- Discover the power of a clear, specific promise for your online course
- Understand how to market the "tip of the iceberg" and deliver the depth
- Master the art of crafting a compelling "product mission statement" for your course
- Harness the psychology of adult learners to create truly engaging learning experiences
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