The Author Marketing Audit with Joe Solari - #203

Matty Dalrymple talks with Joe Solari about THE AUTHOR MARKETING AUDIT, including what Joe saw in the creative world that led him to develop the audit, the power of using the natural forces of popularity marketing, positioning your product to meet an unmet desire, the value of segmentation and the role of direct sales, setting up a process that allows customers to self-nurture, and considering how you would want to be treated as your customer.

Show notes at https://bit.ly/TIAP203 

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Joe Solari helps authors build great businesses through books, courses, and podcasting, as well as strategy and operations consulting. He is the author of ADVANTAGE: HARNESSING CUMULATIVE ADVANTAGE IN THE WINNER TAKES ALL PUBLISHING MARKET and MAY I HAVE A MOMENT OF YOUR ATTENTION: HOW TO GET YOUR MESSAGE HEARD IN A NOISY MARKET.

Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She is a member of the Alliance of Independent Authors.