Being Freelance Relentlessly helpful - Technical Copywriter and LinkedIn Nerd John Espirian
John’s freelance career began in 2009 after he was made redundant from his role as a software tester. Struggling to get an interview, let alone a job, he embarked on a new adventure as a technical writer.
Work came via old contacts, family and friends for the first five years, and then John discovered the world of online marketing. He developed his website, began using his skills to create “Relentlessly Helpful” content, and got really good at LinkedIn. “It feels a bit like you’re shouting into the wind at first”, says John, but eventually the referrals and enquiries started coming in.
He chats to Steve about building an online presence, speaking at events, writing a book, working with clients, and being a bit rubbish at the whole work-life balance thing.
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