The GaryVee Audio Experience The Real Reason Why Most People Don't Produce Content (How to avoid it)
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Dec 12, 2025 Why do most people hesitate to create content? Emotional barriers like insecurity and fear of judgment are key factors. Discover how social media, especially TikTok and LinkedIn, can transform your business. Learn to prioritize authenticity over perfectionism—imperfect content can resonate well. Gary emphasizes documenting daily life, choosing the right platforms, and maintaining consistent posting. He inspires listeners to embrace content production as a major business opportunity for growth.
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TikTokification Creates New Entry Points
- Social media's recent shift (TikTok-ification) creates immediate opportunities for newcomers to grow fast.
- Gary Vaynerchuk says even people who've never produced content can start next week and change their career trajectory.
Mindset Is The Structural Foundation
- Emotional readiness (mindset) is the macro foundation for executing content and business goals.
- Gary argues you won't sustain effort or quality without emotional stability as the structural base.
High-Volume Content Wins
- Do produce high volume: 15–25 pieces of content per day across platforms if you want massive growth.
- Gary insists time isn't the issue; emotional resistance to posting is the real barrier.