The AI for Sales Podcast

Transforming Customer Experience with AI

6 snips
Jul 6, 2025
Michael Katz, founder and CEO of FlowSend, shares his insights on how AI is revolutionizing customer experience through enhanced personalization. He emphasizes the growing demand for tailored interactions and the power of AI in transforming marketing strategies. Katz discusses success stories from FlowSend, illustrating how businesses can repurpose content effectively. He also highlights the ethical considerations in AI development and the importance of viewing AI as a collaborative thought partner in business, rather than just a tool.
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INSIGHT

AI Enhances Customer Experience

  • AI vastly improves customer experience by enabling deep personalization and data integration.
  • Customers prefer personalized, relevant interactions over generic outreach that feels insincere.
ANECDOTE

FlowSend Success Stories

  • A medical device company used FlowSend to repurpose podcasts and videos, targeting medical professionals with accurate, fact-checked content.
  • A media company leveraged FlowSend to create newsletters from audio and video, increasing audience engagement and monetization.
ADVICE

Use Original Content for AI

  • Personalize AI output by embedding your preferences and uploading original voice or video content.
  • Original, informal audio or video content yields more authentic and effective AI results than generic text.
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