Episode 105: Social Traffic in 2024

It’s no secret that the iOS update in 2021 hurt Meta. 

In this week’s episode, Jon and Ryan delve into the aftermath of the iOS update. They discuss the challenges of navigating changes in social ad strategies and the evolving role of influencers in social media marketing. 

Listen to the full episode if you want to learn:

1. How strategies for running and optimizing social ads have changed 
2. Why influencers are still a big factor in social ads
3. How influencers can help smaller or newer brands 
4. How social shops are performing 
5. Why feeds are important in running social shops

If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow.