Social Media Marketing Talk Show LinkedIn Updates: Prospect Search Enhancements, Event Ads Features, and More
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Dec 8, 2025 Judi Fox, a LinkedIn strategist and creator of the LinkedIn Business Accelerator, shares her insights on the latest LinkedIn updates. She discusses impressive Q1 growth and engagement trends, emphasizing the rise in comments and video uploads. Judi highlights the significance of AI in helping small businesses thrive. Additionally, she explains new AI-driven people search features for Premium users, alongside enhancements in LinkedIn Events for better promotion and targeting. Trust and networking emerge as key themes for 2026.
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LinkedIn Showing Strong Engagement Growth
- LinkedIn reported 10% year-over-year revenue growth and 1.3 billion members, with comments up 24% and video uploads in triple-quarter double-digit growth.
- Judi Fox notes the platform shows rising engagement but cautions upload volume doesn't guarantee video performance.
Make Commenting A Strategic Practice
- Create a commenting guideline and plan to capture impressions and measurable business impact from comment activity.
- Use LinkedIn's new comment impressions metric to report commenting's contribution to business goals.
Video Positioned As Essential Content
- LinkedIn's report frames video as central: 79% of small businesses call video the internet's new language and creation is booming 69% year-over-year.
- Judi Fox and Jerry Potter say this signals platforms want more video, but results still depend on creator testing.