

Product Rebels: Winning Hearts & Minds | Vidya Dinamani & Heather Samarin
Our guests for this episode are Vidya Dinamani and Heather Samarin - co-writers of Groundwork: Get Better at Making Better Products and co-founders of Product Rebels.
Vidya and Heather define the "core" of great product management and then go deep on "winning hearts and minds" as an uplevel once you’ve got your core down. It’s the 1-2 punch any product leader can use.
We discuss the differences between training and coaching, share a "from the field" story about a product team going from disregarded to high-impact, and 4 contexts where you might think about hiring a coach.
Lastly, we touch on AI and product management. Faster horses, anyone?
00:00 Introduction and Guest Welcome
00:19 Founding Product Rebels
01:21 Customer-Driven Product Management
05:01 Scrappy Customer Research
05:32 Groundwork and Core Principles
14:37 Winning Hearts and Minds
20:33 Training vs. Coaching
25:54 Challenges and Success Stories
39:48 When to Bring in a Coach
46:44 Conclusion and Farewell
📚Resources:
- Book: Groundwork: Get Better at Making Better Products https://www.amazon.com/Groundwork-Get-Better-Making-Products/dp/0578776324
- Product Management Team Assessment: https://productrebels.com/assessment/
✨Where to find Vidya:
On LinkedIn https://www.linkedin.com/in/vdinamani/
At Product Rebels https://productrebels.com/
Hosting the Product Leader Summit https://www.productleadersummit.com/how-it-started
🌟 Where to find Heather:
On LinkedIn https://www.linkedin.com/in/heathersamarin/
At Product Rebels https://productrebels.com/
💫 Where to find Cassie:
On LinkedIn https://www.linkedin.com/in/cassandracampbell/
At Cassie Camp https://www.cassiecamp.com
🙋🏻♀️Where to find Women in Product:
On LinkedIn https://www.linkedin.com/company/women-in-product/posts/
Website https://womenpm.org/
Join the Community https://womenpm.org/wip-community/