Ep.33 - Kevin Yates, Franchising fitness and the future

Heralded by the press as creating of some of the hardest and best boutique workouts, Kevin Yates of TRIB3 has been there since the beginning of the fitness industry’s growth in the UK. His community-led work and welcoming attitude accompanies everything he does, driving for further success with some of the biggest operators around the world.

Watch the full episode on YouTube – https://youtu.be/P0KsBPPT3ec

Before becoming a man of influence for multiple fitness businesses, Kevin’s profession spanned everything from playing football for Barnsley and Scunthorpe to undertaking a successful army career.

In relation to the world of health and wellbeing, he worked for free for Fitness First to occupy his time and passion, as the army was still paying him, before being offered a paid job with the company later.

There for 11 years, Kevin ended up as national fitness manager with 174 clubs under his belt. Along with many other big industry names, he also joined 1Rebel for three years before making his own boutique break as CEO of TRIB3.

TRIB3 (pronounced “tribe,” for the record), both in the boutique studio setting and behind the scenes, it’s all about innovation and hard work. TRIB3’s tagline of “more than just a workout” couldn’t ring any more true, as it provides something new and exciting for every member.

Whether pushing for a PB through your MyZone readings, trying one of the pre and post-workout nutrition treats for all, or joining every other member on a wall of fame after your first session, the community spirit and each club is something that’s only bettered by the exercise offering.

 

 Episode Highlights - 

• Discover how a successful business within any industry needs to stay on the move to adapt to unforeseen and uncontrollable circumstances.
• Importance of the spread of your customer base. Can you build your business for the right amount of people, is it scalable when the time is right?
• Learn how the boutique market is divided, how each part of the market is progressed and what the opportunities are for the future.
• How franchising can expand internationally and grow the business in different markets around the world.

  

Join Matthew Januszek in conversation with Kevin Yates of TRIB3…

 

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