Change Academy Wellness is Big Busine$$. So why is it such a hard sell?
Sep 3, 2025
29:49
In this final episode of our Business of Being Well series, wellness strategist and speaker Cassie Christopher joins me to explore how insights from the world of business—especially sales and marketing—can help wellness professionals become more effective, persuasive, and impactful.
Highlights
- How the "what" isn’t nearly as important as the "why"
- A simple messaging shift that can dramatically boost participation
- How to build authority and credibility in skeptical or high-stress environments
- How to reframe selling as an act of service, not manipulation
- The one business skill every wellness pro should master (hint: it’s not spreadsheets)
Mentioned in this Episode
You Can't Pour from an Empty Cup: Self-Compassion for a Thriving Workforce (Cassie's upcoming session at HERO Forum II)
Cassie Christopher, Corporate Wellness Speaker
The Business of Being Well: a Special Series
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