Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold SPECIAL SERIES ==> Swag & Merch SECRET TIPS! 👚🧢<== | BATHROOM Break #45 (COLLAB: The Marketing Millennials + Do This, Not That)
Mar 10, 2025
Hosts discuss smart strategies for using swag and merchandise in marketing. They emphasize the importance of high-quality items that represent brand identity. Effective giveaways can boost engagement, especially with multiple winners. Unique merchandise can enhance visibility on social media. Lighthearted anecdotes about past merch mistakes add humor, like the infamous year printed on shirts. They also share insights on the evolution of a millennial logo, reminding listeners to think creatively and engage with their audiences.
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Merch Design Tip
- Avoid putting just your logo on merch unless it's genuinely cool.
- Most logos are uncool, so consider adding funny phrases or designs.
Giveaway Strategy
- Instead of one big prize, offer multiple smaller prizes in contests.
- This increases participation because people perceive a higher chance of winning.
Merch as Brand Representation
- Merch quality directly reflects your brand image.
- High-quality merch suggests a high-end brand, while creative merch signals a creative brand.