Using mostly unconventional marketing methods, Mike Doehla built a nutrition company that sold to Anytime Fitness for eight figures.

In today’s episode of “Run a Profitable Gym,” host John Franklin chats with Mike, former owner of Stronger U Nutrition.

Prior to its sale, Stronger U had over 50,000 lifetime members, and about half of those members were in its Facebook group, where Mike focused on sharing knowledge and building community.

Outside the group, Mike’s marketing tactics ranged from sticking business cards inside nutrition books to sitting in coffee shops with a giant laptop sticker that read “Hi, I'm Mike. Ask me nutrition questions.”

If you’d like to ask Mike nutrition questions—or business questions—you can reach him on Instagram: @mikedoehla

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3:30 - Creating community

9:00 - First 100 clients

23:04 - Getting traction with groups

35:12 - Generating buzz for small gyms

48:59 - Removing unnecessary boundaries