EP 336: Harnessing the power of introvert agency leaders with Monica Parkin

Like so many other business environments, our industry is one that is undeniably extroverted on the surface. Agency work is collaborative, relational, creative, and dynamic — all attributes that seem to be catered almost exclusively to extroverted individuals. So where does that leave our introverted counterparts? Monica Parkin, my guest for this episode, is not only an award-winning public speaker, an acclaimed author, and an engaging business leader; she’s also a total introvert (a title she wears with pride). Like so many, she used to think that gaining momentum in this industry as an introvert was an uphill battle — that is until she decided to flip those false assumptions right on their head. And now, she’s here to help us do the same.

Monica knows firsthand that introverts offer a host of hidden talents and superpowers that are invaluable for all agency teams, talents that are often overlooked or overpowered by the “louder” voices in the room. During our awesome conversation, she reveals what those superpowers are, how introverted individuals can harness their unique skills to find success without pretending to be someone they aren’t, and how agency leaders can create environments that allow the introverted voices within their own teams to rise above all the noise and truly shine.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

• Why introverts are natural relationship-building masters
• How career paths look different for introverts and extroverts, but lead to the same level of success
• Tips, tricks, and tactics for introverts looking to magnify their ideas, form meaningful business relationships, and make their voices heard
• Why marketing “like an extrovert” simply doesn’t work for introverts — and why that’s ok
• How agency leaders can create environments that empower introverted talent to thrive
• Why introverts and extroverts are both invaluable agency resources
• How to create magic by mixing introverted and extroverted talent into your agency teams