In this episode of "Do This, Not That," host Jay Schwedelson discusses the unique marketing opportunities available during the end-of-year period, focusing on both business-to-business (B2B) and business-to-consumer (B2C) strategies. He provides numerous statistics to highlight the effectiveness of various marketing tactics during this time and offers specific content ideas and promotional strategies for marketers to leverage.
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Best Moments:
(00:40) Introduction to the special marketing opportunities in Q4
(01:53) Statistics on B2B content engagement during October-December
(03:45) Effective B2B offers for the end of the year
(05:26) Consumer-focused marketing strategies for Q4
(07:07) Discussion of the "New Year, New You" content offer
(08:12) Introduction of the Marigold Brand Rankings Report
(09:36) "Since You Didn't Ask" segment discussing popular TV shows
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MASSIVE thank you to our Sponsor, Marigold!!
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Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold