Email After Hours: The Podcast for Email Senders

The iOS 18 Impact: What Email Marketers Need to Know About Apple’s Latest Release

Sep 12, 2024

Join Jay Schwedelson, President and CEO of Outcome Media and founder of SubjectLine.com, as he explores the impacts of Apple's iOS 18 on email marketing. He discusses the innovative AI-driven inbox categorization and the necessity for marketers to adapt strategies amidst declining open rates. Learn about the implications of consumer consent in email communications and the potential challenges of auto-deleting unread emails. Jay urges a return to human-centered marketing while keeping an eye on long-term campaign impacts and future trends.

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Episode notes

Intro

00:00 • 2min

Apple's iOS 18 and Email Marketing

02:14 • 10min

Navigating AI and Email Marketing Challenges

12:31 • 14min

The Future of Email Management: Auto-Deletion Dilemma

26:58 • 2min

Understanding Long-Term Email Impact and Upcoming Marketing Trends

29:23 • 3min

Imagining a Reality TV Email Tab

32:46 • 2min

In this episode of Email After Hours, we dig into iOS 18 and its ripple effects on email marketing strategies.

Our expert guest is Jay Schwedelson, President and CEO of Outcome Media, and the founder of SubjectLine.com. He joins Guy and Danielle to break down what’s new, what it means for your campaigns, and how to get ahead of the curve—before the inbox alarm goes off all over again.

Topics include: AI-driven inbox categorization, monitoring KPIs, and adapting to dwindling open rates.

Guest at a Glance:

Jay Schwedelson is the President and CEO of Outcome Media, a multi-brand marketing services company, and the founder of SubjectLine.com, a game-changing tool that has analyzed over 15 million subject lines.

Jay has over 30 years of experience in email marketing, and a Guest Instructor in Email Marketing Best Practices at Harvard Business School.

Hosts at a Glance:

Danielle Gallant – Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.

Danielle on LinkedIn

Guy Hanson – Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.

Guy on LinkedIn

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