In this episode of Email After Hours, we dig into iOS 18 and its ripple effects on email marketing strategies.
Our expert guest is Jay Schwedelson, President and CEO of Outcome Media, and the founder of SubjectLine.com. He joins Guy and Danielle to break down what’s new, what it means for your campaigns, and how to get ahead of the curve—before the inbox alarm goes off all over again.
Topics include: AI-driven inbox categorization, monitoring KPIs, and adapting to dwindling open rates.
Guest at a Glance:
Jay Schwedelson is the President and CEO of Outcome Media, a multi-brand marketing services company, and the founder of SubjectLine.com, a game-changing tool that has analyzed over 15 million subject lines.
Jay has over 30 years of experience in email marketing, and a Guest Instructor in Email Marketing Best Practices at Harvard Business School.
Hosts at a Glance:
Danielle Gallant – Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.
Guy Hanson – Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.
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