General Account Build SOP for eCommerce

Dec 9, 2022

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Access the General Account Build Standard Operating Procedure (SOP) for eCommerce here: https://miro.com/app/board/uXjVPYfAovg=/

As Performance Max “takes over” Google Ads, it doesn’t necessarily mean you should only run PMax campaigns. There are other campaigns that might be well-suited for your business.

That’s why John and our Google Ads strategists created a general account build SOP for eCommerce with the following goals:

- To keep PMax at or below 20% of the monthly account ad spend

- To build other areas or campaigns that can help maximize the Google Ads account’s success

In building the SOP for eCommerce, they looked into the campaign risks due to the influence of omnichannel, as well as other key considerations to take into account.

And in this episode, John reveals the SOP and walks you through how to use it so you can start your Google Ads account for eCommerce the right way.

Related videos:

💣 Google Ads UPDATE: Run Ads on YouTube Shorts: https://youtu.be/AQx7sq7-rzI

🧲 Audience Targeting for YouTube Ads & Linking YouTube to Google Ads: https://youtu.be/Qprks894w2Y

📜 Free Download: The Performance Max Standard Operating Procedure: https://youtu.be/1I-DYGB9E_c

0:00 Intro

0:39 General Account Build SOP for eCommerce

4:54 The risks of omnichannel

10:53 Running Branded Search campaigns

15:55 Should you still add dynamic remarketing campaigns with PMax?

18:53 Want to work with the best Google Ads agency on the planet?

22:45 Example for using the general account build SOP for eCommerce

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Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:

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💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

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