The Remarkable CEO for Chiropractors 113 - Stop Making It So Hard to Stay Under Care
Being a chiropractic patient is hard enough, are you making it harder than it needs to be?
As the CEO, your goal should be to make the experience for everyone involved, each step of the journey, easy and awesome. How easy is it to be a patient in your office? In this episode we encourage you to audit specific parts of your practice, identify the areas of friction and capacity block, and make the necessary adjustments.
Don’t let this be a blind spot! Your patients see it – and will leave you if you don’t fix it.
Remove Capacity Blocks and Improve FLOW...Let’s make it easier for people to stay under care!
What We Covered:
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Stop Making It So Hard to Stay Under Care
02:48 – Dr. Pete and Dr. Stephen talk about the importance of flow
10:03 – Dr. Pete and Dr. Stephen look at Capacity Blocks
15:41 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers
16:25 – Dr. Pete and Dr. Stephen discuss the hallmark of a Remarkable CEO
22:33 – Dr. Pete and Dr. Stephen take a moment to promote the upcoming 2021 Retention Immersion and speak to the value it provides
EPISODE QUOTES
“Being a chiropractic patient under regular chiropractic care can be hard. And we’re not gonna try to take something that’s hard and make it easy. But man, we gotta take something that’s hard and make it easier.” (02:33) (Dr. Stephen)
“All of these things push people out the door. It’s death by a thousand cuts. And we have to address each one of these and reconcile these things so we can increase flow and patient retention.” (06:57) (Dr. Stephen)
“Every detail – every single detail – matters. It either pushes somebody away or it draws them in. And you have to think about it like that every step of the way.” (09:08) (Dr. Pete)
“To be remarkable, to be truly remarkable, you’ve got to be easy and awesome.” (11:56) (Dr. Stephen)
“The hallmark of a Remarkable CEO is you plan, you prepare, you execute, you assess and you repeat.” (17:36) (Dr. Pete)
LINKS MENTIONED
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business