Carmen Dominguez shares with David Bain that in 2024 you should look after your CTR as the most precious KPI for your organic strategy.
Talking points include:
Why is your CTR so important?
Why is click through rate a KPI?
How do you keep track of your CTR - what software do you use?
How do you identify the terms that you need to optimise for?
How do you influence your CTR?
What other KPIs do you track?
SEO in 2026