

Your Brand Should Be Gay (Even If You’re Not) with Re Perez: An EOFire Classic from 2020
Mar 19, 2023
Re Perez, Brand Strategist, discusses the power of branding and authenticity, emphasizing emotional connection and financial success. Common branding mistakes are addressed, including prioritizing logos and neglecting authenticity. The chapter also promotes various resources and sponsors.
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Military Brat and Dubai Experience
- Re Perez shared his childhood experience as an Air Force brat moving across various states and living in diverse places like Florida and Delaware.
- He also described living in Dubai post-real estate crash, highlighting its rapid growth without a true soul, symbolizing innovation but lacking authenticity.
Branding's Emotional Power
- The book title "Your Brand Should Be Gay Even If You're Not" itself demonstrates branding power by eliciting strong emotional reactions.
- Great branding is polarizing and compels action by creating emotional connections, showing authenticity is key.
Love or Hate Drives Success
- Brands that elicit strong emotions like love or hate gain the most attention and success.
- Being neutral or middle of the road results in little to no financial gain, as clear brand positions trigger action.