Eliran Glazer, CFO of Monday.com and a leader in work management solutions, shares crucial strategies for CFOs to thrive in 2025. He emphasizes the importance of long-term efficiency over short-term gains, advocating for scenario planning to navigate economic uncertainties. Technology emerges as a vital tool for CFOs, enabling unified data systems to eliminate inefficiencies. Glazer also highlights the necessity for real-time, data-driven insights to make informed decisions amid volatility, positioning CFOs as central figures in fostering innovation and resilience.
CFOs must emphasize long-term efficiency through scenario planning and sustainable growth strategies that adapt to macroeconomic uncertainties.
The evolution of CFOs into tech experts is crucial for integrating data systems, fostering collaboration, and enhancing financial decision-making processes.
Deep dives
The Importance of Scenario Planning in Financial Strategy
Scenario planning is a crucial component of financial strategy, especially in navigating economic uncertainties. CFOs are advised to develop multiple scenarios, accounting for various factors such as macroeconomic trends and potential recessions. For instance, recent trends suggest a cautious optimism in North America regarding economic recovery, while Europe continues to face challenges. By modeling these different scenarios, CFOs can proactively manage business operations and adjust their strategies based on real-time economic signals.
Balancing Short-Term Pressures with Long-Term Efficiency
Achieving long-term efficiency while managing short-term pressures is a significant priority for CFOs. A shift has occurred from growth at all costs to a focus on sustainable growth that also enhances profitability. Monitoring key performance indicators (KPIs) and metrics is essential in assessing the health of the business and making informed investment decisions. For example, return on investment for marketing campaigns is closely analyzed to determine where to allocate resources efficiently.
The Role of Technology in Financial Operations
Today’s CFOs must evolve into tech experts as technology plays a vital role in improving financial operations. Integrating advanced systems like NetSuite and automation tools helps eliminate manual processes that hinder productivity. Monday.com exemplifies this shift, as its platform facilitates seamless collaboration and real-time data access across teams, reducing the reliance on outdated systems. Embracing new technologies, including AI, enables finance teams to enhance operational efficiency and decision-making capabilities.
The Impact of Real-Time Data on Business Insights
Real-time data is pivotal for informing business insights and fostering engagement among teams. By leveraging an internal system like BigBrain, organizations can visualize critical metrics that drive collaboration and performance. This accessibility ensures that employees across various functions understand how their contributions impact overall business objectives. Consequently, maintaining an open line of communication about data helps create a culture of accountability and encourages proactive problem-solving.
monday.com CFO Eliran Glazer highlights three vital priorities for 2025. First, he stresses that long-term efficiency must guide strategy. Instead of focusing solely on near-term investor demands, CFOs must structure financial planning like a marathon—mapping out sustainable growth through transparent scenario planning that accounts for macro uncertainties. Second, Glazer emphasized that CFOs need to become tech experts. With remote and hybrid work creating a surge in disconnected software tools, CFOs must champion integrated systems, unify data, and eliminate costly redundancies. Finally, Glazer underscored the increased need for real-time, data-driven insights. In a volatile market defined by inflation and local pressures, CFOs can no longer rely on static reports. They must deliver on-demand analytics and immediate forecasting to guide decisions around profitability, cost management, and risk.
Sustainably grow through scenario planning for evolving macro trends
Align technology to unify data and reduce costs
Provide real-time insights to inform profitable decisions
By embracing these three priorities, CFOs can keep their organizations nimble, resilient, and primed for success in 2025. He concluded that CFOs who truly embrace these principles will remain central to the organization’s innovation, stakeholder confidence, and long-term business performance throughout 2025 and beyond.
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