The 2026 Social Media Strategy Every Broker Is Sleeping On

Building a modern CRE business doesn’t start with cold calls — it starts with becoming findable.

And no one in industrial real estate has proven that more boldly than Aviva Sonenreich.

In this episode, Aviva joins James Bean on My Fellow CRE Influencers to break down how she built a seven-figure industrial brokerage, a powerful personal brand, and a steady pipeline of inbound deals — including a $9.56M 1031 assignment sourced entirely from social media.

Highlights:

• The moment Aviva realized the CRE industry had zero online content — and why she decided to fill the gap
• Key principles behind “selfless content” and why value-first messaging outperforms self-promotion
• How authenticity, repetition, and niche expertise became the foundation of The Warehouse Hotline brand
• The exact story of how a Florida investor found her online and closed a multimillion-dollar industrial deal
• How busy brokers (and new parents) can still stay consistent using systems, teams, and AI
• Why strong branding creates market authority before a client ever calls you

Perfect For:

Commercial brokers who want inbound business, industrial clients seeking real expertise, 1031 investors needing trusted guidance, and any CRE professional who knows digital presence is now the engine of deal flow.

Connect with James Bean: LinkedIn