Season 7 || Episode 19 Let's dive into heifer marketing and profitability with Doug Ferguson. Doug's sell-buy marketing strategies and mindset shifts will open your mind to how participating in the female side of the cattle market can be a profitability game changer for your ranch.

In this episode, you will be able to:

• Understand sell-buy marketing strategies to increase profitability in the cattle industry.

• Learn how to identify and serve your ideal customer

• Stay ahead of the curve with the latest trends in selling bred heifers and pairs.

• Gain insight into the importance of knowing your cost of production

• Hear how other cattlemen and women are applying these strategies to remain profitable

My special guest is Doug Ferguson

Doug Ferguson, a seasoned figure in the beef industry, brings a wealth of experience and a genuine passion for cattle marketing. Doug's roots in conventional farming have instilled in him a deep understanding of the industry. His commitment to sharing his expertise is evident through his in-person marketing schools, where he imparts practical knowledge and insights to fellow producers. Doug's approach is not only rooted in tradition but also incorporates a forward-looking perspective, making him a trusted source for those seeking to elevate their cattle marketing strategies.

https://mrcattlemaster.com/

The key moments in this episode are:
00:00:00 - Introduction to Cattle Marketing

00:09:58 - Trends in Marketing Bred Heifers

00:12:41 - Value Assessment and Trading Cattle

00:13:03 - Selling and Replacing Cattle

00:13:22 - Fallout Rate of Females

00:15:05 - Maximizing Profit with Cows

00:18:42 - Missed Opportunities when Selling Bred Heifers

00:22:05 - Sale Barn vs. Private Treaty Sales

00:24:09 - Providing Important Information to Customers

00:28:17 - Understanding Ideal Customers

00:30:06 - The Importance of Cattle Marketing

00:31:23 - The Example of Heifer Pricing

00:33:16 - Resources and Upcoming Events

00:35:25 - Market Demand and Timing

00:37:58 - Commitment to Cattle Farming

Links:

Full Show Notes: https://www.casualcattleconversations.com/casual-cattle-conversations-podcast-shownotes 

Free Weekly Resources: https://www.casualcattleconversations.com/ranching-resources 

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The easiest way to create a new revenue stream for your ranch is with LandTrust. Learn more here! www.landtrust.com/a/cattleconvos 

Take Your Ranch to the Next Level

Once a month Shaye hosts Q&A calls between cattle producers and beef industry leaders to help ranchers find answers to their questions and improve their bottom lines. The best part is you get expert insight from the comfort of your own ranch and get to ask any question you want relating to the topic!

Learn More About RancherMinds: https://www.casualcattleconversations.com/ranchermind-events 

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Find podcast resources and coaching opportunities here! https://www.casualcattleconversations.com/podcast-coaching