Mission Matters Business Podcast with Adam Torres

Starting a Wine Business and Succeeding

Apr 10, 2023

Mark Warren, Co-Founder of 2 Bears Wine, Inc., shares his journey in the wine industry and discusses starting a wine business. They explore making wine approachable, bringing fun to the wine category, lessons learned from growing a wine brand, and reaching younger consumers.

Ask episode

Chapters

Transcript

Episode notes

Introduction

00:00 • 2min

Starting a Wine Business and Making it Approachable

01:46 • 10min

Bringing Fun and Approachability to the Wine Category

12:15 • 2min

Lessons Learned from Starting and Growing a Wine Brand

14:04 • 4min

Rollout Strategy and Reaching Younger Consumers

18:22 • 7min