Starting a Wine Business and Succeeding
Mission Matters Business Podcast with Adam Torres
00:00
Rollout Strategy and Reaching Younger Consumers
The chapter discusses the strategy for the upcoming rollout of a wine brand, focusing on the importance of continuous advertising and targeting millennials and gen Z's. They emphasize the need to effectively deliver their message through digital platforms and highlight the shift in consumer preferences towards socially impactful brands.
Play episode from 18:22
Transcript
