Crafting Unforgettable Experiences: The 3 M's of Event Success

In this episode of the Duct Tape Marketing Podcast, I interviewed Phil Mershon. Phil Mershon is the director of experience for Social Media Examiner and author of Unforgettable: The Art and Science of Creating Memorable Experiences. He's been designing the Social Media Marketing World experience for over a decade. Drawing from over 25 years in creating customized events, Phil loves to create memorable moments and transformational experiences.

Phil introduces the concept of the three M's—Memorable, Meaningful, and Momentous—as the foundation for crafting unforgettable experiences. He breaks down how events need to stand out, provide personal value, and create significant moments to become truly unforgettable.

Key Takeaways:

Phil Mershon emphasizes the importance of understanding the customer journey, surprising and delighting attendees with unexpected elements, and transforming event audiences into a supportive community. Phil shares insights on measuring success through post-event surveys and a 30-day engagement plan, ensuring that the impact of the event extends well beyond its conclusion. Whether you're an event planner or looking to enhance your understanding of crafting exceptional experiences, Phil's expertise provides actionable strategies for hosting events that leave a lasting and meaningful impression.

Questions I ask Phil Mershon:

[00:57] What makes an event unforgettable?

[02:50] Describe the 3 M method?

[05:22] How can you utilize social media marketing to convey the purpose of an event?

[07:52] How can you serve both audience and community ?

[09:45] What are some of the ways to make both customer and employee experiences unforgettable?

[12:29] What are some of the best practices for virtual event planning?

[15:17] How do you measure the success of an event?

[17:54] What are some of the ways to get people engaged before, during and after an event?

[20:39] Where can people connect with you and grab a copy of Unforgettable?

More About Phil Mershon:

• Phil's book: Unforgettable: The Art and Science of Creating Memorable Experiences - amzn.to/3MGMTSw
• Visit his website - philmershon.com/