The Agents of Change Digital Marketing Podcast

LinkedIn's Creator Mode: Building Your Thought Leadership - Kate Paine

Jul 27, 2022
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INSIGHT

Creator Mode Became A Gateway To LinkedIn Publishing Tools

  • Creator Mode evolved from five non-clickable hashtags into access to newsletters, LinkedIn Live, and LinkedIn Audio.
  • These tools give active content creators multiple ways to increase visibility and build traction.
INSIGHT

Creator Mode Trades Easy Connections For Greater Reach

  • Creator Mode suits people who consistently publish and want greater reach, not passive users seeking only a polished profile.
  • Turning it on changes the prominent profile action from Connect to Follow, although Connect remains hidden under More.
ADVICE

Choose Your Five Creator Mode Hashtags Carefully

  • Turn Creator Mode on from the Resources box near the top of your personal profile.
  • Choose five hashtags in advance, combining core topics with a branded hashtag such as Standing Out Online.
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