Ep 140: The Power of Retention with Troy Petrunoff from Every Man Jack

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Today’s talk with Every Man Jack’s retention manager Troy Petrunoff is a masterclass on customer retention for consumable products. Troy is a veteran email marketer who joined Everyman Jack this past march and set his sights on email automation domination.

Everyman Jack was the first mover into the natural grooming industry, starting in 2007 and flourishing in retail channels before setting their sites on DTC Growth

We cover: 

- The most critical factors for customer retention

- How QR codes are making a comeback and how to use them

- How bundling has come to define DTC success for EveryMan Jack

- And why SEO is the investment every brand needs to make like yesterday.

- Partnering with Marvel to finally find out what Iron Man smells like

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