Mastering eCommerce Marketing 146. The Power of Retention Marketing with Daniel Budai
Growing an e-commerce brand isn’t just about getting new customers—it’s about keeping them. That’s where Daniel Budai, CEO and Founder of Budai Media, comes in. Over the past seven years, his agency has helped 200+ e-commerce brands scale through email, SMS, and retention marketing. One of his clients even made $3 million in just 30 days using these strategies.
In this episode, Eitan Koter chats with Daniel about what really works when it comes to email marketing, SMS, and loyalty programs. They talk about why most brands burn out their email lists too fast, how AI is changing email marketing, and the right mix of content vs. promotions to keep customers engaged. Plus, Daniel shares the must-have automations every brand should set up, when SMS makes sense, and how to actually make loyalty programs work for your business.
If you're looking to increase revenue without always relying on paid ads, this episode is packed with actionable strategies. Let’s get started.
Website: https://www.vimmi.net
Email us: info@vimmi.net
Podcast website: https://vimmi.net/mastering-ecommerce-marketing/
Talk to us on Social:
Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/
Vimmi LinkedIn: https://il.linkedin.com/company/vimmi
YouTube: https://www.youtube.com/@VimmiCommunications
Guest: Daniel Budai, CEO & Founder at Budai Media
Watch the full Youtube video here:
https://youtu.be/SmPG5NeGOtM
Takeaways:
- Retention marketing is crucial for increasing customer lifetime value.
- Personalization and AI are transforming email marketing strategies.
- Data-driven decisions are essential for optimizing marketing campaigns.
- A balanced approach of promotional and educational content is key.
- Pop-ups can significantly enhance subscriber list growth.
- Email deliverability is becoming more challenging, especially with Gmail.
- SMS marketing offers higher open and click rates compared to email.
- Automations like abandoned cart and post-purchase are vital for e-commerce.
- Loyalty programs should focus on customer engagement, not just discounts.
- Understanding customer data is critical for larger brands.
Chapters:
00:00 Introduction to E-Commerce Retention Marketing
01:49 The Journey from Geology to Marketing
03:35 Personalization and AI in Marketing
07:59 Data-Driven Marketing Strategies
10:12 Content vs. Promotion in Email Marketing
12:35 Growing Subscriber Lists Effectively
13:34 Navigating Email Deliverability Challenges
15:39 The Power of SMS Marketing
17:52 Essential Automations for E-Commerce
19:49 Understanding Retention Marketing
22:58 Implementing Loyalty Programs
25:57 Why Clients Stay with Buday Media
27:49 Tips for Email and SMS Marketing
30:09 Top 100 E-Commerce Emails Collection