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Muscle Intelligence

Recast: The Formula for a Profitable Fitness Business with Alex Hormozi #347

Aug 17, 2023
Alex Hormozi, entrepreneur and business coach, shares his valuable insights on successful sales, effective business decisions, and maximizing customer value. He reveals his high-impact system for closing clients and a four-step monetization structure. Other topics include setting expectations, building trust, overcoming objections, tonality in sales, reinforcing decisions, creating an identity shift, and making compelling offers.
01:05:55

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Overcoming indecisiveness of potential clients by providing value and persuasive skills.
  • Understanding and addressing the four variables of the value equation to demonstrate the value of a fitness program.

Deep dives

Providing value and overcoming indecisiveness

Alex Hermosi, a world-renowned expert in helping fitness professionals scale their business, discusses the importance of providing value to potential clients and overcoming their indecisiveness. He emphasizes that most people are indecisive and need help in making choices, especially when it comes to investing in their health and fitness. By using persuasive skills and strategies, fitness professionals can help people change their lives and sell their services effectively. Hermosi also highlights the role of empathy and understanding in successful communication with clients.

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