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Recast: The Formula for a Profitable Fitness Business with Alex Hormozi #347

Muscle Intelligence

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Defining the Dream Outcome and Building Trust

In this chapter, they discuss the importance of defining the dream outcome and clarifying the customer's goals in the fitness industry. They introduce an acronym called 'closer' which helps them guide the conversation and understand the customer's problems and limiting beliefs. They emphasize the need to build trust and cater their pitch to address the customer's past experiences and beliefs.

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