1287: "I Know What to Do… So Why Am I Not Doing It?"

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Breaking Through Self-Sabotage, Excuses, and Inconsistency to Finally See Results

Introduction

Ever felt like you have all the information, yet you’re still not implementing? You’re not alone. I used to think more knowledge was the answer—I’d read every book, take every course, listen to every podcast, and yet… nothing changed. I stayed stuck in a cycle of inconsistency, self-doubt, and frustration. The harder I tried to find the “perfect” solution, the worse it got.

This isn’t about knowing what to do—it’s about actually doing it. Today, we’re breaking down exactly how to close the gap between knowing and doing so you can stop spinning your wheels and start seeing real results.

Which bank are you building? Are you investing in your excuses, or in your action? Let’s talk about how to make deposits into the right account.

Segment 1: The Mindset Shift You MUST Make

Your struggle isn’t about discipline or motivation—it’s about how you think.

There’s a story about a gambling man who had two dogs he raced. With startling accuracy, he could always predict which dog would win. When he retired, someone asked him how he did it.

"Oh, that’s easy. I just alternated the feedings. Whichever dog I fed would win."

We all have two “dogs” in our minds:

• One is fueled by excuses, procrastination, and self-doubt.
• The other is fueled by action, consistency, and belief in ourselves.

Which one are you feeding?

• Mind the Gap – The frustration isn’t from not knowing what to do; it’s from the gap between what you know and what you do. Every small action closes the gap.
• Why We Keep Delaying Change:
  • We say, "I’ll start tomorrow," but we’d never say that about work.
  • We treat our health like an optional hobby instead of a priority.
• Reframing Motivation:
  • Think about Deal or No Deal. Are you taking a bad deal because it’s easy?
  • Sin and Archery— missing the bullseye - the best part of this whole episode

Action Step for Listeners:

• Identify one “I’ll start tomorrow” excuse you frequently use.
• SEE THE DEAL-MAKING. Don’t take the bad deal. Make this a practice. Do the reps to get good at spotting and rejecting excuses.

Segment 2: STOP TRYING TO SCORE ON EVERY PLAY

Success isn’t a Hail Mary pass—it’s a game of inches.

Imagine if an athlete walked off the field every time they didn’t score. Ridiculous, right? But we do this in our own lives. We think if we can’t be perfect, it’s not worth trying.

But success isn’t about one big thing—it’s about small, consistent wins.

• Moneyball Mentality – Just get on base.
• Do the Small Thing When You Can’t Do the Big Thing:
  • Maybe you can’t overhaul your diet, but you can swap out the Splenda in your second coffee.
  • Maybe you can’t make 20 sales calls, but you can call two people today.
  • Maybe you don’t have an hour for the gym, but you have five minutes.

Trust isn’t built in one grand gesture. It’s built in small, consistent choices.

Action Step for Listeners:

• Write down ONE small promise you can keep every day for the next week.
• Focus on proving to yourself that you follow through, not that you’re perfect.

Segment 3: How to Break the Excuse Loop

The story you tell yourself determines your choices.

If you keep saying, "I’m too tired, too stressed, too busy," that will always be true for you. But what if you shifted to data over drama?

• Your brain defaults to excuses. The key is to shift to facts: What CAN I do today?
• The Drama-Free Re-Engagement Plan:
  • The only thing that matters is your next choice. Not the last 10. Not tomorrow. Just the next choice.
  • Ask yourself: "How can I respond to this well?"
• The 3-Minute Rule:
  • Don’t want to work out? Commit to just three minutes.
  • Don’t feel like prepping food? Just get started for three minutes.
  • Action creates momentum. Motivation follows action, not the other way around.

Action Step for Listeners:

• The next time you feel an excuse creeping in, ask yourself: "How can I respond to this well?"

Closing Thoughts

• Your struggle isn’t about knowing what to do—it’s about actually doing it.
• Self-sabotage often comes from identity. Become the person who follows through.
• Small steps matter. Every action you take is a deposit into your future.
• Your past failures don’t define you. Your next choice does.

If today’s episode resonated with you, I’d love to hear from you! Send me a DM or tag me on Instagram with your small daily commitment. Let’s start closing the gap together.