Growth In Reverse (Newsletter Growth & Email Marketing)

The Cross-Promo Playbook: Strategies That Actually Work (Without Wasting Time)

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Apr 23, 2025
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INSIGHT

Cross-Promos Beat Social Algorithms

  • Social media algorithms are increasingly limiting organic reach for creators.
  • Collaborations and cross-promotions provide more control and sustainable growth than relying on social platforms.
ADVICE

Start With Newsletter Swaps

  • Basic newsletter swaps are easy to set up and can work well to exchange subscribers.
  • Always offer to promote your partner in return to encourage reciprocation.
ANECDOTE

Alex Garcia x Pat Walls Success

  • Alex Garcia and Pat Walls combined video and written content to collaborate across platforms.
  • Their efforts brought tens of thousands of new subscribers to both creators.
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